Social networking services such as Facebook and MySpace have revolutionised the internet as part of what is known as Web 2.0, the second wave of the web, whereas the internet was previously an information network, the participatory nature of Web 2.0 has transformed the global population’s vision of the internet and driven usage to all new highs. Much like in the dawn of email, many businesses have been overly concerned with the potential misuse of social networking services and failed to embrace the endless possibilities that instant communication to an infinite audience can offer, however, there is no time like the present to get to grips with everything that Web 2.0 has to offer you and your business.
Web 2.0 technologies offer the perfect opportunity to establish interaction with your clients, customers, prospects, partners and even your own employees and whether it is through the development of an interactive community blog, offering RSS Feeds, Podcasts or video blogging through your website, contributing to user generated content such as Digg, YouTube and Flickr, developing Mashups and web applications, or simply by working with websites such as Facebook and MySpace instead of against them, they can dramatically improve your business.
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