Employee Engagement vs Employee Compliance
Employee engagement is about appealing to the hearts, minds and hands of your staff and gaining their heartfelt commitment to the cause. Commonly, however, organisations can only gain an employee’s compliance which involves just the hands.
There are 4 common key factors in interacting with your employees that will help in creating that desired level of commitment*:
Clarity - every employee must clearly understand what the goal is and they can articulate it to others
Relevance - every employee can see the relevance of the goal to business success
Meaning - they can see the personal meaning of the goal - what does it mean to them and how does it resonate with their personal values
Involvement - most importantly, they have the choice to be involved in shaping and implementing the goal either directly or through another.
*(Belgard-Fisher-Rayner)