Worldspan Group

Embracing Web 2.0 in Business

Social networking services such as Facebook and MySpace have revolutionised the internet as part of what is known as Web 2.0, the second wave of the web, whereas the internet was previously an information network, the participatory nature of Web 2.0 has transformed the global population’s vision of the internet and driven usage to all new highs. Much like in the dawn of email, many businesses have been overly concerned with the potential misuse of social networking services and failed to embrace the endless possibilities that instant communication to an infinite audience can offer, however, there is no time like the present to get to grips with everything that Web 2.0 has to offer you and your business.

Web 2.0 technologies offer the perfect opportunity to establish interaction with your clients, customers, prospects, partners and even your own employees and whether it is through the development of an interactive community blog, offering RSS Feeds, Podcasts or video blogging through your website, contributing to user generated content such as Digg, YouTube and Flickr, developing Mashups and web applications, or simply by working with websites such as Facebook and MySpace instead of against them, they can dramatically improve your business.
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The Dopamine Effect

Some companies see reward and recognition as a ‘nice to have’ when it comes to improving employee performance at work, a fluffy HR strategy that requires investment and resource to implement but is unlikely to make a huge difference on the bottom line. However, it is a biological fact that when displaying gratitude and rewarding or praising someone for a job well done, a neurotransmitter called Dopamine is released within the brain producing positive feelings of satisfaction and enjoyment.  But the effect can be short-lived, so it’s important to the human brain to maintain a regular supply of these ‘hits’ and therefore an individual is encouraged to seek out or repeat whatever behaviours produced the desired effect in the first place.
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Worldspan exhibits at the Professional Planning Forum

London – 27th & 28th April 2009

There are highs and lows, peaks and troughs at any exhibition.  Moments of high excitement when you think you might have landed the ‘big fish’ and lows, when you are so exhausted with networking and talking to fellow exhibitors, that you are tempted to slide under  your exhibition stand for a quick snooze (or power nap as it’s known in the business).

The Professional Planning Forum brings together contact centre senior staff to discuss and develop best practice and professionalism in contact centre planning. They offer research, advice, accreditation and member support to help every centre develop confident, skilled, analysts that are key to contact centre improvement.
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